MORNING KEYNOTE
The Culture Advantage: How Mission Creates Alignment, Performance, and Influence
High-performing teams aren't defined by unique structures or processes. They're united by a clear mission, shared purpose, and a commitment to delivering exceptional outcomes. This session explores how leaders build a distinct "culture within a culture." One differentiated enough to deliver excellence and performance, yet connected enough to earn trust across the broader organization. Drawing on her experience in building organizations from the ground up, brand commercialization, building marketing excellence and market shaping capabilities inside an established culture, Christine Sakdalan will share how to establish new teams and capabilities while respecting organizational legacy and norms, why early visible wins matter more than comprehensive frameworks, and why leading through mission, not structure, is what ultimately earns alignment and results.
Christine Sakdalan, US Head, Marketing & Market Development, US Pharma, Boehringer Ingelheim