Discover How Pharma is Using AI & Emerging Technologies to Measurably Improve Customer Experiences for Patients and HCPs
The 9th Annual Pharma CX AI & Tech Summit will bring together 25+ speakers and 100+ pharma marketing and customer experience leaders to explore how pharma is using AI and other emerging technologies to personalize Patient and HCP experiences and measurably improve customer experiences.

PanAgora Pharma CX events are unique within the industry because attendance is limited to ensure each event is industry-led. Of the attendees, our goal is to maintain at least 65% attendance from pharmaceutical, medical device, and diagnostics companies (mainly comprised of senior-level marketing and customer experience executives within those organizations).

Delegates of this conference will have ample opportunity to connect with other attendees, engage with conference speakers and panelists, participate in interactive conference sessions and workshops, and network with peers.



Location
Nassau Inn
10 Palmer Sq East
Princeton, New Jersey
Date & Time
November 17, 2026
09:00 - 05:00PM EST
Reception to Follow
PRESENTED BY
Highlights from Last Year's
Pharma CX AI & Tech Summit

• 33 Expert Speakers
• 15 Captivating Sessions
• 70.2% of Attendees from Pharma Industry


Speaking Faculty
Vijay Iyengar
Executive Director, Sales AND MARKETING

EISAI
(EVENT CO-CHAIR)
Mary Lassiter
Director of Omnichannel Execution

CG Oncology
(EVENT CO-CHAIR)
Christine Sakdalan
US Head, Marketing & Market Development, 
US Pharma

BOEHRINGER INGELHEIM
Silvi Haldipur
HEAD OF CUSTOMER EXPERIENCE

NOVO NORDISK
Faithe Toomy
Director, Voice of the Customer and Insights

Insulet
Barbara Salami
Chief Executive Officer & Co-Founder

KAINDLY
Richard Schwartz
Chief experience officer

rx4cx
MarySue Raith
Client partner

Atlas
Mark Melton
Market Development and Partnerships Leader

MAGNOLIA
Jeremy Summers
CHIEF TECHNOLOGY OFFICER

CRESCENDO COLLECTIVE
Kara Hoisington
Vice President of CX Operations

MCORPCX
Gurjeev Singh
VP, PRODUCT

VEEVA OSTRO
Patient Perspectives
John Duffield
FUTURIST & AUTHOR

SIGNAL TWO
Thomas Bartlett
MGFA National Patient Ambassador

MG PATIENT ADVOCATE
Sherman Bausch
Founder & CEO

Capption
Risa Arin
FOUNDER & CEO

XPERTPATIENT
Conference Agenda

08:00 AM
REGISTRATION OPEN
Welcome Breakfast


09:00 AM
Opening Remarks from the Conference Chairs

Vijay Iyengar, Executive Director, Sales, Marketing, and Enterprise Strategy, Eisai
Mary Lassiter, Digital & AI Transformation, CG Oncology

09:05 AM
KEYNOTE PANEL DISCUSSION

Smarter Engagement: How AI Is Reinventing the HCP Experience

• How is AI improving your ways of working?
• Has your opinion of AI changed in the last 12 months?
• Can you share an example of how you are using AI to optimize HCP interactions?
• How do you measure the impact of AI on HCP engagement and prescribing behavior?

Panelists TBA

Moderated by: Richard Schwartz, Chief Evangelist and Founder, RX4CX


09:35 AM
Customer Effort: A Leading Indicator of Loyalty and Retention

Customers are more successful when experiences align with their needs. Personalizing support, education, and engagement throughout the journey helps reduce effort and improve outcomes.

Faithe Toomy, Director, Voice of the Customer and Insights, Insulet


09:55 AM
Cross-Industry Learning: 
Personalized AI-Powered Omnichannel HCP & Patient Engagement

Healthcare marketers are stuck in broadcast mode while patients and HCPs expect conversations—and AI is breaking this stalemate by turning every channel into an intelligent, two-way interaction that captures real behavioral intent. The companies winning at engagement aren't just automating campaigns; they're stealing plays from retail, fintech, and travel to build closed-loop systems that learn from every interaction and orchestrate personalized experiences across email, web, and SMS. This session reveals how cross-industry AI strategies transform static outreach into compliant conversations that move both patients and HCPs from confusion to confident action while delivering measurable business impact.

Gurjeev Singh, VP of Product, Ostro


10:15 AM
MORNING KEYNOTE

The Culture Advantage: How Mission Creates Alignment, Performance, and Influence

High-performing teams aren't defined by unique structures or processes. They're united by a clear mission, shared purpose, and a commitment to delivering exceptional outcomes. This session explores how leaders build a distinct "culture within a culture." One differentiated enough to deliver excellence and performance, yet connected enough to earn trust across the broader organization. Drawing on her experience in building organizations from the ground up, brand commercialization, building marketing excellence and market shaping capabilities inside an established culture, Christine Sakdalan will share how to establish new teams and capabilities while respecting organizational legacy and norms, why early visible wins matter more than comprehensive frameworks, and why leading through mission, not structure, is what ultimately earns alignment and results.

Christine Sakdalan, US Head, Marketing & Market Development, US Pharma, Boehringer Ingelheim


10:40 AM
Morning Networking Break

11:10 AM
PATIENT PERSPECTIVE

AI as a Lifeline: A First-hand Account of Using AI for Survival, Patient Advocacy and Health Literacy

Artificial intelligence is rapidly entering healthcare, yet many patients, clinicians and advocates are unsure how to use it safely and effectively. In this session, 2x open-heart surgery survivor and healthcare innovation strategist John Duffield shares a firsthand case study of how AI literally became his lifeline and supported his journey through complex cardiac care. During his diagnosis, surgical decision-making, and recovery, Duffield used AI tools to interpret medical information, prepare questions for physicians, process emotional stress, organize his care plan and even create Taylor Swift inspired songs to help explain his heart condition to his daughter. This experience provides a practical framework for how to use AI to improve health literacy and navigate complex medical journeys.

Participants will explore real examples of AI-assisted advocacy, learn practical strategies for responsible use of emerging technologies, and examine how AI can complement the human care team rather than replace it. The session highlights how digital tools can empower patients and caregivers to move from confusion to clarity during high-stakes healthcare experiences.

John Duffield, Author, Patient Survivor, Health Futurist, Signal Two


11:35 AM
Everyone Has AI. Few Have Impact. 
Three Strategic Decisions That Matter More Than the Model.

Kevin Clayton, Head of Sales - US, ODAIA Intelligence


12:00 PM
PANEL DISCUSSION

Is Pharma Losing to AI?

Every day brings another announcement from the world’s leading AI companies. Meanwhile, AI is fundamentally changing how people search, decide, engage and act across healthcare, and at a pace faster than most life sciences organizations can react to. This panel will challenge some comfortable assumptions about customers, trust, and pharma’s evolving role in an increasingly AI-shaped health ecosystem. The question isn’t whether AI will change the relationship. It is: who will define it?

Panelists TBA

Moderated by: MarySue, Raith, Client Partner, Atlas


12:30 PM
Networking Lunch

1:30 PM
WORKSHOP

What AI Can Actually Take Off Your Desk


Putting an AI agent to work live, deciding where humans add value, and redesigning how CX work gets done.

Silvi Haldipur, Head of Customer Experience, Novo Nordisk
Barbara Salami, Chief Executive Officer & Co-Founder, KAINDLY


02:15 PM
Accelerating the MLR Review Process

With HCPs moving away from in-person meetings with pharma representatives, the digital customer experience provided by pharma companies is critical. Unfortunately, the medical, legal, and regulatory (MLR) review process makes it hard to deliver vital digital content to HCPs in a timely way.

What if the MLR review process for digital content could be reduced from months to days?

It’s possible with the right approach to building out your technology stack. Join this session and unlock the secret to delivering content to HCPs faster than ever.

Mark Melton, US Market Development and Partnerships Leader, Magnolia
Jeremy Summers, Chief Technology Officer, Crescendo Collective


02:40 PM
PATIENT PANEL

Accessibility in the Digital Patient Experience: How Digital Experiences Can Remove Barriers to Engagement

• Making patient and HCP communications genuinely accessible
• Designing digital brand experiences around the user's needs
• Moving beyond "compliance" toward meaningful accessibility
• Reaching audiences who are often overlooked by conventional brand experiences

Sherman Bausch, Founder & CEO, Capption
Thomas Bartlett, MGFA National Patient Ambassador, Patient Advocate

Moderated by: Mary Lassiter, Director of Omnichannel Execution, CG Oncology


03:00 PM
Afternoon Networking Break


03:20 PM
PANEL DISCUSSION

Prove it: Measuring CX Through Behavior

We all say CX drives results—but can we consistently show it? In this panel, practitioners share how they are building programs to connect CX initiatives to real business outcomes by measuring the behaviors of both customers, employees, and operations. Learn how behavior-based metrics can help you understand what truly drives impact—and how to make that story resonate across the organization.

Panelists TBA

Moderated by: Kara Hoisington, VP of CX Operations, MCorpCX


03:50 PM
When AI Listens: Humanizing the Pharma Experience

Seth Ginsberg, President and Co-Founder, Global Healthy Living Foundation (GHLF)


04:10 PM
The Helpfulness Index

We’ve spent many decades and dollars measuring reach, recall, and response, but little on how it feels to be reached, recalled, or responded to, whether you’re a doctor or a patient.

The next breakthrough metric for designing, delivering, and determining the value of customer engagement is centered on understanding and adapting to the human sentiments from expectations to realities, and their reflections

If it is true in hospitality, it can be true in hospitals and healthcare.

Richard Schwartz, Chief Evangelist and Founder, Rx4CX


04:30 PM
End of Conference

Networking Reception / Happy Hour to Follow in Exhibition Area

Sponsorship & Exhibition Opportunities
Sponsors & EXHIBITORS
MEDIA PARTNERS
Hotel Room Block for the PanAgora Pharma CX AI & Tech Summit
Established in 1756, the Nassau Inn uniquely combines historic charm with contemporary comfort. From the moment of arrival, guests discover the modern sophistication and amenities worthy of downtown Princeton.

Nassau Inn
10 Palmer Square East, 
Princeton, New Jersey

To reserve a room at the discounted room block rate ($219/night plus tax) for the night before the conference (November 16th), please go:
Pharma CX AI & Tech Summit Room Block

**Last Day to Book : Friday, October 30, 2026**
Join Us at the PanAgora Pharma
CX AI & Tech Summit 2026!

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