“You’ve got to start with the customer experience (CX) and work back to the technology,” - Steve Jobs, Apple
Learn How Pharma is Implementing Technologies that are Measurably Improving Customer Experiences
The Pharma CX Series presents the TECH Summit, exploring how pharma is implementing emerging technologies - like AI/ML, voice & chat, connected devices, AR/VR, automation, personalization, and telehealth - to enhance customer experiences for patients, payers, and HCPs. Conference speakers and attendees include pharmaceutical organizations of all sizes, agencies, tech companies, CX business experts, CX solution providers, and customer engagement leaders.
Attendees of this virtual conference will be able to connect with other attendees, access all conference sessions, ask questions to speakers, participate in networking events, and view sponsor materials.
Join us virtually on June 30th for a 1-day pharma CX technology masterclass and discover how pharma can implement the latest technolgoies that will deliver more seamless experiences for customers.
Schedule
12:00 PM
Opening Remarks from Conference Chairs
Seth Painter, Digital Marketing Strategist, Deerfield
Kristen Winters, CX Lead, North Americas Hub, Bayer
12:10 PM
Artificial Intelligence (AI) in Pharma: The Future Arrived Yesterday
This session starts off with a high level look back at the early days of AI explaining why only now AI becomes so pervasive in our lives. Not only in consumer applications but also in healthcare and at Pharma companies. Not only in research but also in Manufacturing, Regulatory, and yes, Commercial.
Dany De Grave, Founder, Unconventional Innovation & Sr. Director, Digital Transformation, Sanofi
Dany De Grave, Founder, Unconventional Innovation & Sr. Director, Digital Transformation, Sanofi
12:35 PM
Learning from Authentic Patient Voices
• Live demonstration of investigating authentic online patient voices using Semalytix Pharos Suite
• Exploring opportunities to understanding real patient experiences in real time
• Exploring the potential of patient-focused decisions-making to optimize the value of treatments
Janik Jaskolski, Chief Executive Officer, Semalytix
Teddy Lange, US Fellow, Semalyitix
01:00 PM
PERSPECTIVES: Voice & Chat, AI/ML, and Emerging Technologies Impacting CX
This panel will look at how emerging technologies (AI/ML, AR/VR, connected devices, voice & chat, automation, personalization, telehealth, blockchain) can be leveraged by pharma marketers to provide value to consumers and opportunities for improved customer experiences.
Mary Lassiter, Digital Campaign Management, Product Lead, Sanofi
Ahmed Albaiti, Cheif Executive Officer, Medullan
Michael DePalma, Founder & CEO, Pensare
Kristen Winters, CX Lead, North Americas Hub, Bayer
Mary Lassiter, Digital Campaign Management, Product Lead, Sanofi
Ahmed Albaiti, Cheif Executive Officer, Medullan
Michael DePalma, Founder & CEO, Pensare
Kristen Winters, CX Lead, North Americas Hub, Bayer
01:30 PM
Group Roundtable Workshop & Networking Break
02:00 PM
CX is the Heart of Healthcare
• Where we are at on the long road of Consumer Driven Healthcare
• The journey in building and launching Spotlyte, a digital venture focused on reaching, educating, and activating consumers
• How CX learnings guided Spotlyte after launch and how they will shape healthcare in the future
Erin Russell, Former GM, Spotlyte, Allergan, Chief Product Officer, Curio Digital Therapeutics
02:25 PM
Return on Experience (RoE): CX in the Outcomes Economy
Return on Experience (RoE) is more important that ever. In this presentation, Rich will explore the kindness quotient to look at customer experience in the outcomes economy.
Rich Schwartz, Life Sciences Industry Practice Lead, Medallia
Rich Schwartz, Life Sciences Industry Practice Lead, Medallia
02:50 PM
PERSPECTIVES: Prioritizing the Customer Experience in the COVID-Era
• Who is your organization’s ‘customer(s)’?
• How has your organization’s focus on “digital” changed since the onset of COVID?
• Has there been a shift in the importance of customer insights since COVID?
• Which technology investments are contributing to CX success and which are not?
• What are the major challenges to improving CX in pharma? How can technology bridge the gap?
Stephanie Garrison, Director, Digital Strategy, US HCP Marketing, Intercept Pharmaceuticals
Joyce Ercolino, Director, Digital Excellence, Harmony BioSciences
Jared Shechtman, Digital Marketing Services, Eisai
Jeremy Muratore, Founder, Social Construktion
• How has your organization’s focus on “digital” changed since the onset of COVID?
• Has there been a shift in the importance of customer insights since COVID?
• Which technology investments are contributing to CX success and which are not?
• What are the major challenges to improving CX in pharma? How can technology bridge the gap?
Stephanie Garrison, Director, Digital Strategy, US HCP Marketing, Intercept Pharmaceuticals
Joyce Ercolino, Director, Digital Excellence, Harmony BioSciences
Jared Shechtman, Digital Marketing Services, Eisai
Jeremy Muratore, Founder, Social Construktion
03:20 PM
Group Roundtable Workshop & Networking Break
03:50 PM
Unlock Your Innovative Power
• Learn what most companies get wrong when it comes to Innovation
• Learn how & where CX fits in with Innovation
Laura Flessner, Director, New Venture Insights, GlaxoSmithKline
• Learn how & where CX fits in with Innovation
Laura Flessner, Director, New Venture Insights, GlaxoSmithKline
04:15 PM
PERSPECTIVES: Putting the Customer at the Center of Your Marketing Strategy using Digital/Media
• How are pharma brands integrating their adversiting and customer experience strategies?
• Keys to creating highly personalized content with contextual relevance to offer customers the most value.
• How can pharma marketers use technology to enhance empathy? Has this changed since COVID?
Courtney Kober, Director, Integrated Multichannel Marketing, Bayer
Kirti Mahajan, Associate Director, Integrated Customer Engagement (Oncology), Merck
Liz Pardieu, President & Founder, Spring & Bond
Michael Jafar, Chief Commercial Officer, Evolus
• Keys to creating highly personalized content with contextual relevance to offer customers the most value.
• How can pharma marketers use technology to enhance empathy? Has this changed since COVID?
Courtney Kober, Director, Integrated Multichannel Marketing, Bayer
Kirti Mahajan, Associate Director, Integrated Customer Engagement (Oncology), Merck
Liz Pardieu, President & Founder, Spring & Bond
Michael Jafar, Chief Commercial Officer, Evolus
04:45 PM
NETWORKING BREAK & HAPPY HOUR
Speakers
Erin Russell
Curio Digital Therapeutics
Laura Flessner
GLAXOSMITHKLINE
Kristen Winters
BAYER
Ahmed Albaiti
MEDULLAN
Rich Schwartz
Medallia
Kirti Mahajan
MERCK
Mary Lassiter
SANOFI
Janik Jaskolski
SEMALYTIX
Joyce Ercolino
HARMOnY BIOSCIENCES
Jeremy Muratore
SOCIAL CONSTRUKTION
Stephanie Garrison
INTERCEPT PHARMACEUTICALS
Elizabeth Pardieu
SPRING & BOND
Michael DePalma
PENSARE
Dany De Grave
Sanofi
Courtney Kober
BAYER
Jared Shechtman
EISAI
Michael Jafer
EVOLUS
Seth Painter
Deerfield
Sponsors & Virtual Exhibitors
Sponsorship & Exhibition Opportunities
Media Partners
Join us at Virutally at the
Pharma CX Tech Summit 2021!
Pharma CX Tech Summit 2021!
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