4th Annual Pharma CX Tech Summit

PHARMA CX
Tech Summit 2021

A HYBRID CONFERENCE
Live in Summit, NJ and Virtual
October 6, 2021

Register

“You’ve got to start with the customer experience and work back to the technology,” - Steve Jobs, Apple

Discover How Pharma Brands are Using Technology to Measurably Improve Customer Experiences

The PanAgora Pharma CX Series presents the 4th Annual Pharma CX Tech Summit, a conference that explores how pharma is implementing emerging technologies - like AI/ML, voice & chat, connected devices, AR/VR, automation, personalization, and telehealth - to deliver better experiences for patients, payers, and HCPs. Our 200+ conference attendees and speakers include pharmaceutical organizations of all sizes, agencies, tech companies, CX business experts, CX solution providers, and customer engagement leaders.

Attendees of this conference - both virtually and in-person - will be able to connect with other attendees, access all conference sessions and panels, ask questions to speakers and the audience, participate in networking breakouts, and access sponsor materials.

Join us in-person or virtually on October 6th for a 1-day pharma CX technology masterclass and discover how pharma is implementing the latest technolgoies that are creating improving customer experiences.

Location

Virtual Conference
& The Grand Summit Hotel, Summit, NJ

Date & Time

October 6, 2021
09:00 - 05:00PM EST

Your In-Person Venue

Grand Summit Hotel, Summit, NJ

For those attending in person, we will be heading back to the Grand Summit Hotel in Summit, NJ for the first time since the start of the pandemic! We will be following CDC guidance during the conference to make the in-person experience safe and valuable for all attendees.

The PanAgora Pharma team has negotiated a room rate of $159/night at the Grand Summit Hotel for the night of October 5th. Please contact the PanAgora Pharma team directly to reserve your room(s).

Your Virtual Event Platform

Accelevents

We understand that not everyone who would like to will be able to attend this year's conference in-person, so we are providing a simultaneous live stream of both the in-person and virtual conference sessions.

Our hybrid platform, Accelevents, allows attendees to create meaningful connections, have interactive experiences and enhance engagement online, no matter where they are located.

Access Content from Last Year's Pharma CX Tech Summit

Pharma CX Tech 2020 Panel:
Voice & Chat, AI/ML, and Emerging Technologies Impacting CX

Panelists Include:
Mary Lassiter, Digital Campaign Management, Product Lead, Sanofi
Ahmed Albaiti, Cheif Executive Officer, Medullan
Michael DePalma, Founder & CEO, Pensare
Kristen Winters, CX Lead, North Americas Hub, Bayer

Pharma CX Tech 2020 Panel:
Putting the Customer at the Center of Your Media Strategy

Panelists Include:
Michael Jafar, Chief Commercial Officer, Evolus
Courtney Kober, Director, Integrated MCM, Bayer
Liz Pardieu, President and Founder, Spring and Bond
Kirti Mahajan, Assoc. Director, Integrated CE, Merck

2020 Pharma CX Tech Summit Agenda

12:00 PM

Opening Remarks from Conference Chairs

Seth Painter, Digital Marketing Strategist, Deerfield
Kristen Winters, CX Lead, North Americas Hub, Bayer

12:10 PM

Artificial Intelligence (AI) in Pharma: The Future Arrived Yesterday

This session starts off with a high level look back at the early days of AI explaining why only now AI becomes so pervasive in our lives. Not only in consumer applications but also in healthcare and at Pharma companies. Not only in research but also in Manufacturing, Regulatory, and yes, Commercial.

Dany De Grave, Founder, Unconventional Innovation & Sr. Director, Digital Transformation, Sanofi

12:35 PM

Learning from Authentic Patient Voices

• Live demonstration of investigating authentic online patient voices using Semalytix Pharos Suite
• Exploring opportunities to understanding real patient experiences in real time
• Exploring the potential of patient-focused decisions-making to optimize the value of treatments

Janik Jaskolski, Chief Executive Officer, Semalytix
Teddy Lange, US Fellow, Semalyitix

01:00 PM

PERSPECTIVES: Voice & Chat, AI/ML, and Emerging Technologies Impacting CX

This panel will look at how emerging technologies (AI/ML, AR/VR, connected devices, voice & chat, automation, personalization, telehealth, blockchain) can be leveraged by pharma marketers to provide value to consumers and opportunities for improved customer experiences.

Mary Lassiter, Digital Campaign Management, Product Lead, Sanofi
Ahmed Albaiti, Cheif Executive Officer, Medullan
Michael DePalma, Founder & CEO, Pensare
Kristen Winters, CX Lead, North Americas Hub, Bayer

01:30 PM

Group Roundtable Workshop & Networking Break

02:00 PM

CX is the Heart of Healthcare

• Where we are at on the long road of Consumer Driven Healthcare
• The journey in building and launching Spotlyte, a digital venture focused on reaching, educating, and activating consumers
• How CX learnings guided Spotlyte after launch and how they will shape healthcare in the future

Erin Russell, Former GM, Spotlyte, Allergan, Chief Product Officer, Curio Digital Therapeutics

02:25 PM

Return on Experience (RoE): CX in the Outcomes Economy

Return on Experience (RoE) is more important that ever. In this presentation, Rich will explore the kindness quotient to look at customer experience in the outcomes economy.

Rich Schwartz, Life Sciences Industry Practice Lead, Medallia

02:50 PM

PERSPECTIVES: Prioritizing the Customer Experience in the COVID-Era

• Who is your organization’s ‘customer(s)’?
• How has your organization’s focus on “digital” changed since the onset of COVID?
• Has there been a shift in the importance of customer insights since COVID?
• Which technology investments are contributing to CX success and which are not?
• What are the major challenges to improving CX in pharma? How can technology bridge the gap?

Stephanie Garrison, Director, Digital Strategy, US HCP Marketing, Intercept Pharmaceuticals
Joyce Ercolino, Director, Digital Excellence, Harmony BioSciences
Jared Shechtman, Digital Marketing Services, Eisai
Jeremy Muratore, Founder, Social Construktion

03:20 PM

Group Roundtable Workshop & Networking Break

03:50 PM

Unlock Your Innovative Power

• Learn what most companies get wrong when it comes to Innovation
• Learn how & where CX fits in with Innovation

Laura Flessner, Director, New Venture Insights, GlaxoSmithKline

04:15 PM

PERSPECTIVES: Putting the Customer at the Center of Your Marketing Strategy using Digital/Media

• How are pharma brands integrating their adversiting and customer experience strategies?
• Keys to creating highly personalized content with contextual relevance to offer customers the most value.
• How can pharma marketers use technology to enhance empathy? Has this changed since COVID?

Courtney Kober, Director, Integrated Multichannel Marketing, Bayer
Kirti Mahajan, Associate Director, Integrated Customer Engagement (Oncology), Merck
Liz Pardieu, President & Founder, Spring & Bond
Michael Jafar, Chief Commercial Officer, Evolus

04:45 PM

NETWORKING BREAK & HAPPY HOUR